![StartUp Founders: The Misunderstood Lunatics? - StartUp To ScaleUp StartUp Founders: The Misunderstood Lunatics?](https://startuptoscaleup.com/wp-content/uploads/2023/08/startup-founders-the-misunderstood-lunatics-SUSU-Post-ThumbnailSocial-Preview-1-300x190.png)
StartUp Founders: The Misunderstood Lunatics?
May you be blessed with a lifetime of being misunderstood — by those who recognize that innovation requires critics, lunatics, and unapologetic visionaries.
![The Founder’s Dilemma: The Business Of Hard Choices - StartUp To ScaleUp The Founder’s Dilemma: The Business Of Hard Choices](https://startuptoscaleup.com/wp-content/uploads/2023/08/the-founders-dilemma-the-business-of-hard-choices-SUSU-Post-ThumbnailSocial-Preview-1-300x190.png)
The Founder’s Dilemma: The Business Of Hard Choices
Brutal dilemmas are the fabric of being a founder. It’s the grit driving each decision, the resilience to endure the fallout, and the tenacity to continue despite overwhelming odds.
![Founder Glow Up: With All Your Sh*t, You’re Still The Best CEO - StartUp To ScaleUp Founder Glow Up: With All Your Sh*t, You’re Still The Best CEO](https://startuptoscaleup.com/wp-content/uploads/2023/07/founder-glow-up-with-all-your-sht-youre-still-the-best-ceo-SUSU-Post-ThumbnailSocial-Preview-1-300x190.png)
Founder Glow Up: With All Your Sh*t, You’re Still The Best CEO
Despite the fact that you’re probably a pretty sh*t CEO by traditional standards, you’re likely still the best CEO for your StartUp.
![Relentless: The Hidden Ingredient in Every Success Story - StartUp To ScaleUp Relentless: The Hidden Ingredient in Every Success Story](https://startuptoscaleup.com/wp-content/uploads/2023/07/relentless-the-hidden-ingredient-in-every-success-story-SUSU-Post-ThumbnailSocial-Preview-1-300x190.png)
Relentless: The Hidden Ingredient in Every Success Story
They say that startups are a marathon, not a sprint. That’s a lie, running a startup is more like an ultramarathon through a minefield, uphill, in the pouring rain, wearing cheap flip-flops.
![The Unexpected Power of Doing Things that Don’t Scale - StartUp To ScaleUp The Unexpected Power of Doing Things that Don’t Scale](https://startuptoscaleup.com/wp-content/uploads/2023/07/the-unexpected-power-of-doing-things-that-dont-scale-SUSU-Post-ThumbnailSocial-Preview-1-300x190.png)
The Unexpected Power of Doing Things that Don’t Scale
Are you obsessing over the smallest details, relentlessly serving individual customers, working on insignificant tasks so your team can operate at full capacity, insta-responding to every slack notification, buried in customer data you don’t actually understand, trying to understand customer journeys and updating excel spreadsheets through the night?
![Against the StartUp Grain: The Pitfalls of Trusting Your Gut - StartUp To ScaleUp Against the StartUp Grain: The Pitfalls of Trusting Your Gut](https://startuptoscaleup.com/wp-content/uploads/2023/07/against-the-startup-grain-the-pitfalls-of-trusting-your-gut-SUSU-Post-ThumbnailSocial-Preview-1-300x190.png)
Against the StartUp Grain: The Pitfalls of Trusting Your Gut
For startup founders, the phrase “trust your gut” has been romanticized to the point of becoming a cliché.
![Vision or Delusion: The Thin Line Between Optimism and Fraud - StartUp To ScaleUp Vision or Delusion: The Thin Line Between Optimism and Fraud](https://startuptoscaleup.com/wp-content/uploads/2023/07/vision-or-delusion-the-thin-line-between-optimism-and-fraud-SUSU-Post-ThumbnailSocial-Preview-1-300x190.png)
Vision or Delusion: The Thin Line Between Optimism and Fraud
Entrepreneurship is a rollercoaster ride – exhilarating, unpredictable, and rewarding, yet fraught with ethical dilemmas, especially in the high-stakes world of startups.