Founders who reverse-engineer from the outcome dramatically speed up time to market, build a product that solves the problem and get into traffic fast.

Iterating your MVO through smoke testing is the first step to mitigating product risk, the last step before building and a pathway to product-market fit.

Ecosystem mapping strategically identifies key partners & platforms that accelerate growth. Learn more.

If you choose to create a new vertical, know the risks, or adjust your strategy to begin by competing aggressively within an existing market.

The sooner you collide your idea with reality (the market) and refuse to remain a secret, the faster you’ll realize you can’t win a deal you’re not in.

If your app crashes overnight, what’s your move? Transparency with every customer, or hope it slides under the radar? Welcome to core values. Urgh…

Founders struggling to find customers? The issue lies with you, your messaging, your product, your strategy; not the prospect. Likely a result of random acts of marketing, prayer, and doing too much, too moderately.