![Direct Sales - StartUp To ScaleUp Direct Sales](https://startuptoscaleup.com/wp-content/uploads/2024/07/Direct-Sales-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Overnight Success
For founder-led direct sales to work, you need (a) your stage zero deck (b) a niche so specific its embarrassing (c) the wisdom to separate the customers you want from those who will actually buy.
![Market Awareness - StartUp To ScaleUp Market Awareness](https://startuptoscaleup.com/wp-content/uploads/2024/07/Market-Awareness-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Awareness 📣
You can’t win a deal you’re not in – so everything means nothing if people don’t know you exist.
![Founder-Led Sales - StartUp To ScaleUp Founder-Led Sales](https://startuptoscaleup.com/wp-content/uploads/2024/07/Founder-Led-Sales-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Founder-Led Sales
Founder-led sales is the most insane wizardry you’ll ever manifest. How the hell do you convince someone to be your first customer?
![The Golden Handshake - StartUp To ScaleUp The Golden Handshake](https://startuptoscaleup.com/wp-content/uploads/2024/06/The-Golden-Handshake-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: The Golden Handshake
Realize you’re not building a product, you’re engineering an experience, and user-centricity is the foundation of your entire development process.
![Tech Commandments - StartUp To ScaleUp Tech Commandments](https://startuptoscaleup.com/wp-content/uploads/2024/06/Tech-Commandments-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: We Built It Wrong
There has never been a better time to be a non-technical lone wolf founder. With that comes the responsibility to understand what’s happening.
![StartUp Pivot - StartUp To ScaleUp StartUp Pivot](https://startuptoscaleup.com/wp-content/uploads/2024/06/StartUp-Pivot-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Are You Right?
Get customers. If they’re not there, or not staying, pivot something and keep iterating until they are. It’s that simple.
![Product to Service - StartUp To ScaleUp Product to Service](https://startuptoscaleup.com/wp-content/uploads/2024/06/Product-to-Service-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: From Product To Service
Sustainable growth doesn’t come from subscription pricing on a stagnant product. It’s the relentless pursuit of delivering accretive value to your customers.