Brutal dilemmas are the fabric of being a founder. It’s the grit driving each decision, the resilience to endure the fallout, and the tenacity to continue despite overwhelming odds.

Despite the fact that you’re probably a pretty sh*t CEO by traditional standards, you’re likely still the best CEO for your StartUp.

They say that startups are a marathon, not a sprint. That’s a lie, running a startup is more like an ultramarathon through a minefield, uphill, in the pouring rain, wearing cheap flip-flops.

Are you obsessing over the smallest details, relentlessly serving individual customers, working on insignificant tasks so your team can operate at full capacity, insta-responding to every slack notification, buried in customer data you don’t actually understand, trying to understand customer journeys and updating excel spreadsheets through the night?

For startup founders, the phrase “trust your gut” has been romanticized to the point of becoming a cliché.

Entrepreneurship is a rollercoaster ride – exhilarating, unpredictable, and rewarding, yet fraught with ethical dilemmas, especially in the high-stakes world of startups.

Welcome to this week’s counterintuitive journey: embracing chaos. This isn’t about typical startup chaos or the overwhelming mayhem of an endless task list. This is about strategically harnessing chaos to bring focus, clarity, and a profound understanding of your mission, vision, and objectives.