Founders often aren’t coders and without a technical co-founder, it’s critical you understand the impact of the decisions, the shortcuts and the processes.

Your ultimate loyalty is not to your original idea but to the problem you’re solving & the customers you’re serving.

If you can’t broadly see how revenue per user grows over time, then you are building a product, not a service.

Most StartUp founders implement artificial barriers that create friction in adoption, restrict wild usage, and limits the extraordinary.