Awareness building is foundational; you cannot win a deal you don’t know about. Do everything, always, all at once, vs. random acts of marketing.

Founder-led sales is not just a tactic – it’s your startup’s initial lifeline and growth engine. You, the founder, are uniquely equipped for that.

How users arrive, onboard, and engage with your application isn’t a customer success afterthought – it’s the foundational pillar of user-centricity.

Founders often aren’t coders and without a technical co-founder, it’s critical you understand the impact of the decisions, the shortcuts and the processes.