![Leadership Principles SUSU Post Thumbnail Social Preview - StartUp To ScaleUp Leadership Principles SUSU Post Thumbnail Social Preview](https://startuptoscaleup.com/wp-content/uploads/2024/04/Leadership-Principles-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Values Are The Worst
If your app crashes overnight, what’s your move? Transparency with every customer, or hope it slides under the radar? Welcome to core values. Urgh…
![Your Atomic ICP SUSU Post Thumbnail Social Preview - StartUp To ScaleUp Your Atomic ICP SUSU Post Thumbnail Social Preview](https://startuptoscaleup.com/wp-content/uploads/2024/03/Your-Atomic-ICP-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Finding Nemo
Founders struggling to find customers? The issue lies with you, your messaging, your product, your strategy; not the prospect. Likely a result of random acts of marketing, prayer, and doing too much, too moderately.
![Navigating Your Market SUSU Post Thumbnail Social Preview - StartUp To ScaleUp Navigating Your Market SUSU Post Thumbnail Social Preview](https://startuptoscaleup.com/wp-content/uploads/2024/03/Navigating-Your-Market-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: How They Stop You
As a founder, whatever you build, no matter its epicness, you’re up against forces determined to see you fail. Every customer you win is a loss for someone else. It’s governed by Porter’s 5 Forces and 7 Barriers, known as the meso level, the arena for market relevance and dominance.
![Market Sizing SUSU Post Thumbnail Social Preview - StartUp To ScaleUp Market Sizing SUSU Post Thumbnail Social Preview](https://startuptoscaleup.com/wp-content/uploads/2024/03/Market-Sizing-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Beyond The Billions
Market sizing is more than a pitch deck requirement. Once you’ve worked out it’s BIG, it becomes an internal guide for every feature, expansion play, and strategic decision.
![The Five Pillars SUSU Post Thumbnail Social Preview - StartUp To ScaleUp The Five Pillars SUSU Post Thumbnail Social Preview](https://startuptoscaleup.com/wp-content/uploads/2024/03/The-Five-Pillars-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Friction Kills. Marie Kondo It.
Founders’ obsession with speed is akin to a squirrel on espresso – hyperactive and directionless. You don’t want speed, you want velocity: momentum in the right direction. For founders, before the user journey, before the wireframes, before the before, comes the 5 pillars of the user journey.
![Minimum Delightful Product SUSU Post Thumbnail Social Preview - StartUp To ScaleUp Minimum Delightful Product SUSU Post Thumbnail Social Preview](https://startuptoscaleup.com/wp-content/uploads/2024/03/Minimum-Delightful-Product-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Create Lovers Not Users. Even in V1.
Gone(ish) are the days of “launch fast, fix later” or bare-bones Minimum Viable Product (MVP). Users today have low tolerance for clunky interfaces, frustrating experiences, or lackluster support. Why can’t we exceed expectations from the first interaction? This is the era of Minimum Delightful Product (MDP).
![Solution First Glance SUSU Post Thumbnail Social Preview - StartUp To ScaleUp Solution First Glance SUSU Post Thumbnail Social Preview](https://startuptoscaleup.com/wp-content/uploads/2024/02/Solution-First-Glance-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Do The SWOT Analysis. Please.
As a founder, never lose sight of what you’re here to do. Strip everything back to that one critical feature your app or service must-execute flawlessly aka the job to be done. Then, reverse-engineer the path to achieving it, pinpointing the must-haves to make it happen.