Your best prospects aren’t saying no. They’re not saying anything at all. Deals lost in the silence before you even get a chance to pitch.

For founder-led direct sales to work, you need: your stage zero deck; a niche so specific its embarrassing; and the wisdom to know who will actually buy.

You can’t win a deal you’re not in – so everything means nothing if people don’t know you exist. This is your awareness playbook.

Founder-led sales is the most insane wizardry you’ll ever manifest. How the hell do you convince someone to be your first customer?

Realize you’re not building a product, you’re engineering an experience, and user-centricity is the foundation of your entire development process.

There has never been a better time to be a non-technical lone wolf founder. With that comes the responsibility to understand what’s happening.

Get customers. If they’re not there, or not staying, pivot something and keep iterating until they are. It’s that simple.