![Create Problems - StartUp To ScaleUp Create Problems](https://startuptoscaleup.com/wp-content/uploads/2024/06/Create-Problems-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Break The Machine
Founders are masters at creating artificial barriers in their products, solving problems that don’t exist – limiting usage, adoption & feedback.
![Observability Stack - StartUp To ScaleUp Observability Stack](https://startuptoscaleup.com/wp-content/uploads/2024/05/Observability-Stack-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Black Box Decision Making
Observability isn’t just about collecting data; it’s about using it to see your product through your users eyes to build a product they can’t live without.
![Designing an AI First Strategy - StartUp To ScaleUp Designing an AI First Strategy](https://startuptoscaleup.com/wp-content/uploads/2024/05/Designing-an-AI-First-Strategy-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Era Of AI First
Think of AI as horse & carriage vs car. You’ll still get there, just 84 days later. If Time to Market (TTM) is your metric, then you’re already late.
![Outcome Driven Design - StartUp To ScaleUp Outcome Driven Design](https://startuptoscaleup.com/wp-content/uploads/2024/05/Outcome-Driven-Design-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Outcome Driven Design
Founders who reverse-engineer from the outcome dramatically speed up time to market, build a product that solves the problem and get into traffic fast.
![Minimum Viable Offering - StartUp To ScaleUp Minimum Viable Offering](https://startuptoscaleup.com/wp-content/uploads/2024/05/Minimum-Viable-Offering-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Start Smoking
Iterating your MVO through smoke testing is the first step to mitigating product risk, the last step before building and a pathway to product-market fit.
![Ecosystem Mapping - StartUp To ScaleUp Ecosystem Mapping](https://startuptoscaleup.com/wp-content/uploads/2024/04/EcoSystem-Mapping-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Ecosystem Map Now.
Ecosystem mapping strategically identifies key partners & platforms that accelerate growth. Learn more.
![Red Ocean vs Blue Ocean - StartUp To ScaleUp Red Ocean vs Blue Ocean](https://startuptoscaleup.com/wp-content/uploads/2024/04/Red-Ocean-vs-Blue-Ocean-SUSU-Post-Thumbnail-Social-Preview-300x190.png)
StartUp Founders: Steal Your Customers
If you choose to create a new vertical, know the risks, or adjust your strategy to begin by competing aggressively within an existing market.