For every founder building products that people like and might pay for: Are you essential? Mission critical? Are you CORE? Here’s why you should be.

There is only one golden rule to startup success, a core principle: build a winning team; create value customers will pay for; execute fast and lean.

Competition isn’t just about rivalry, it’s about all the forces shaping how you enter & compete in your market. This isn’t theory. It’s a playbook.

Startup culture is built on a lie: the myth that other founders are somehow better than you, know exactly what they’re doing, & execute flawlessly.

There’s a part of the startup journey that’s brutal and rarely mentioned. The Dip. The exact opposite of the adrenaline, excitement & energy of Day 0.

The Conative Index – learn how founders who understand their natural tendencies & stop fighting against themselves are the ones who win.

NPC thinking isn’t inherently bad. There’s a time to follow the script and a time to rewrite it. Your job is to work out which, when & where.