Product-Led Growth motion without retention is like building sandcastles on the beach – epic, awesome, but gone by morning.

Founders looking for PMF are never going to find it. At best, you’ll catch a fleeting moment where everything aligns, until it doesn’t.

Your best prospects aren’t saying no. They’re not saying anything at all. Deals lost in the silence before you even get a chance to pitch.

For founder-led direct sales to work, you need: your stage zero deck; a niche so specific its embarrassing; and the wisdom to know who will actually buy.

You can’t win a deal you’re not in – so everything means nothing if people don’t know you exist. This is your awareness playbook.

Founder-led sales is the most insane wizardry you’ll ever manifest. How the hell do you convince someone to be your first customer?

Realize you’re not building a product, you’re engineering an experience, and user-centricity is the foundation of your entire development process.