NPC thinking isn’t inherently bad. There’s a time to follow the script and a time to rewrite it. Your job is to work out which, when & where.

Startup Founder building a killer product?
The irony: more automation, fewer seats sold ⬇️
Usage & Outcome-based pricing are coming.

Weeks or years into your journey, you still need the courage to continually return to 1st principles. Do your past assumptions still ring true today?

There are two types of founders: those who make things happen, and those who wonder what happened.

Extreme uncertainty is literally the MO of StartUp Founders. Make decisions that are hopefully on the righter side of right, praying for a hit.

‘Founder Mode’ drives startup success. Learn from top entrepreneurs about maintaining control, leveraging vision, and building exceptional companies.

In-market? Decisions are based on facts AND intuition, not just gut feelings. Hold the line, adjust course, or f’it – strategically.