Every great startup begins as an act of defiance against the existing reality.
Not always to change the world. Sometimes, just to make something a bit better.

Success isn’t built on heroic moments. It’s built on a thousand small, high-leverage decisions made consistently.

The quicker you realize procrastination also has two sides and they feel exactly the same, the more dangerous it gets.

The harder you push a product no one wants, the more expensive the lesson.

That massive logo on your pitch deck? It’s a trap. It’s called monopsony. Its a killer. Literally.

AI is a commodity. The real business is in distribution, workflows, and ownership.

Itamar Novick, early-stage tech investor, introduces anti-patterns and how they quietly kill great startups.