StartUp Founders: Your Job Is To Make Success Inevitable

December 21, 2022 2 mins read

As a startup consultant, I often get asked about the chances of success for new businesses. My answer is always the same: the percentage chance of success, rounded to the nearest whole number, is zero. Now, before you get discouraged, let me explain why this is actually a positive message.

As a startup founder, you are up against incredible odds. So much has to go in your favor to succeed. You need the right product, the right team, the right timing, the right market conditions, and a bit of luck. The truth is, the odds are stacked against you at every turn. But this is what makes the journey so exciting.

Every day, you are trying to move the needle and take an action that can move the odds from zero percent to one percent. And that’s what makes an incredible founder. You understand the odds, but you also have an unwavering belief in your vision and your ability to make it a reality.

In the words of Jack Ma, the founder of Alibaba: “Today is hard, tomorrow will be worse, but the day after tomorrow will be sunshine.” This quote perfectly encapsulates the mindset of a successful founder. They understand that the road ahead will be difficult, but they have the perseverance, grit, and sheer willpower to keep pushing forward, no matter what obstacles come their way.

Of course, there is no guarantee of success in the startup world. But the best founders don’t focus on the odds. They focus on taking action every day and moving the needle, even if it’s just a little bit. They have an obsession with their vision and a belief that they can will it into existence.

So, if you’re a startup founder, remember that the odds may not be in your favor, but that’s what makes you great. You are constantly striving to move from zero to inevitable success, and that’s what will ultimately make your journey a success. As Elon Musk, the founder of SpaceX and Tesla, once said: “Persistence is very important. You should not give up unless you are forced to give up.”

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