Module 4.1: Market Awareness aka Hijack The Mic
Awareness building is foundational; you cannot win a deal you don’t know about. Do everything, always, all at once, looking for arbitrage opportunities, unfair ways to get the mic, an actual playbook vs. random acts of marketing.
Module 4.0: Founder Led Sales aka Manifesting Impossible
Founder-led sales is not just a tactic—it’s your startup’s initial lifeline and growth engine. You, the founder, are uniquely equipped to gain invaluable customer insights, refine your product-market fit, and ultimately drive repeatable sales.
Module 3.7: The Golden Handshake (The First 8 Minutes)
How users arrive, onboard, and engage with your application isn’t a customer success afterthought—it’s the foundational pillar of user-centricity. Create an experience so compelling that users can’t help but become advocates.
Module 3.6: The Tech Commandments (Non-Technical Founders)
Founders often aren’t coders and without a technical co-founder, it’s critical you understand the impact of the decisions, the shortcuts and the processes to enable you to ship more code better & faster.