StartUp Founders: Create Lovers Not Users. Even in V1.

March 03, 2024 3 mins read
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Dear Reader,

Gone(ish) are the days of “launch fast, fix later” or bare-bones Minimum Viable Product (MVP). Users today have low tolerance for clunky interfaces, frustrating experiences, or lackluster support. Why can’t we exceed expectations from the first interaction? This is the era of Minimum Delightful Product (MDP). (𝕏 Tweet)

TLDR; With coding democratized and specialized tools at your disposal, there’s no excuse not to transform users into passionate advocates from day one.



If you build it, they will not come. In a market saturated with options, your product needs to do more than just function; it must delight. The MDP isn’t just about features; it’s about creating an emotional response – the difference between a product that’s used and one that’s loved.

This focus on user delight is the foundation to achieving product-market fit (PMF), where your product truly resonates with your target audience, and facilitates product-led growth (PLG), where the product itself drives user acquisition and engagement.

Think of it like the Japanese concept of quality:

  • Atarimae hinshitsu: Things work as expected.
  • Miryokuteki hinshitsu: But they should also have an aesthetic quality, a delightful surprise.

This MDP workbook, introduces questions to help find the balance between “just enough” and “exceeding expectations” – marrying user needs and delight:

SU0018 The Minimum Delightful Product aka Creating Delight by James Sinclair

An MVP is the bare minimum needed to validate your solution’s viability and gather initial user feedback. Maximum learning with minimal effort. The MDP takes it a step further by adding user engagement as a consideration alongside the feature testing. It’s about engineering a product that doesn’t disrupt user flow, it makes it better.

The “minimum” part is still crucial. You need a foundation to figure out if you’re heading in the right general direction. The question is; Minimum to whom….

Ready to go from minimum viable to minimum delightful? As always, you are welcome to grab time with me.

Good luck.

— James

(LinkedIn | Twitter | Tiktok)​

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