Productivity hacks won’t cut it. Discover the one focus area that can transform your startup’s trajectory and lead to fast growth!

“We do not desire objects or things directly; we always desire them through other people. We long for things that other people desire.” – René Girard Hey Reader, Mimetic Desire isn’t just about wanting desirable things—it’s about the imitation of desire itself. As we dive into this topic, let’s explore how understanding and harnessing Mimetic Desire can be a game-changer for your startup’s growth. The go-to book on Mimetic Desire for startup founders is “Wanting” by Luke Burgis. Unrelated to…

Learn the surprising psychological tactics that can boost your startup. Drive signups, conversions, and loyalty with behavioral economics!

“Predicting the future is a risky business, yet we often presume it’s an easy task given how effortlessly we narrate the past.” – Daniel Kahneman Hey Reader, We’re diving into Behavioral Economics this week, revealing untapped potential often overlooked by founders yet dramatically (& rapidly) impacts acquisition, conversion, retention, and growth. Jedi mind tricks for your startup. (Metaphorically, not Dark Patternly!) Overlooking these subtle tactics? Seem insignificant? Too complicated?…