StartUp Sales: Make It Easy For Your Customers To Buy From You (SDR/BDR Flags)

SaaS founders can make the mistake of funneling their customers, which hinders growth and profitability. It’s critical to make it easy for potential customers to get all the information they need as quickly as possible. If you make pricing and everything as transparent as possible, it will benefit both you and your customer.

One approach that works well is to avoid disqualifying or qualifying your leads via an online form. Also, don’t make the mistake of having an SDR follow up with a phone call to determine if a prospect is worthy or not. Keep it simple by making it easy for prospects to contact you directly. The less friction there is in the process, the more likely it is that your sales will increase.

When it comes to outbound BDR, personalization is key. Avoid using templates because they’re impersonal and can turn off potential customers. Take the time to personalize each message to make the customer feel valued.

Finally, it’s essential to remember that subscriptions are an outcome, not an objective. Your objective is to deliver incredible value and create incredible software that will make customers want to subscribe. As Steve Jobs once said, “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”

Take the example of Spotify. The company has delivered an epic experience with its vast music library, playlist recommendations, and seamless streaming capabilities. It’s not about forcing people to subscribe or putting pressure on them to enter their credit card information; it’s about providing such a valuable product that they want to subscribe to.