StartUp Founders: Get out of the NDA & Stealth Zone

December 17, 2022 3 mins read

In the entrepreneurial sphere, a common trait I’ve observed among founders is an acute sense of protectiveness over their ideas. This propensity often manifests as an obsession with non-disclosure agreements (NDAs) and maintaining a “stealth mode” to prevent others from copying their innovative concepts. While the instinct to guard one’s brainchild is natural, I wish to emphasize two pivotal insights that can reshape your perspective on this matter.

Firstly, an overemphasis on NDAs can inadvertently signal inexperience and naivety. It’s essential to understand that venture capitalists (VCs), potential employees, and others in the startup ecosystem encounter a barrage of ideas daily. They are exposed to a spectrum of problems and market areas, and there’s a high probability that they’ve encountered something similar to your idea. Consequently, the prospect of signing an NDA for every pitch or conversation becomes a needless overhead, a source of discomfort they would rather avoid.

Moreover, the very nature of a VC’s work revolves around information sharing. When they come across an intriguing idea, their instinct is to share it with others who might be interested. It’s an interconnected web of knowledge, and such openness often works in your favor, facilitating connections, opportunities, and potential collaborations.

The essential understanding here is that your defensibility doesn’t lie in your idea, but in your ability to execute it. Ideas are abundant, but the capacity to take an idea and scale it into a thriving company is rare. In the words of LinkedIn co-founder, Reid Hoffman, known for his deep understanding of entrepreneurial success: “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.”

Secondly, the concept of stealth mode and secrecy can significantly hinder your growth as a founder. To hone your idea and refine your message, you need to communicate it continuously. Discuss your concept in an elevator, at the coffee shop, or with your parents. The more you verbalize your idea, the better you become at articulating it, and the clearer it becomes in your mind. This process also opens avenues for invaluable feedback, diverse viewpoints, and potential improvements.

Without a physical product, your messaging is your most potent asset. Putting it out in the market and gauging reactions can provide you with rich insights. Pay attention to people’s understanding, watch their reactions, and gather their feedback. As you interact more and incorporate this feedback, you’ll evolve not only as a founder but also enhance the potential of your product.

Remember, the more you discuss your idea, the more opportunities you create – call it kismet, serendipity, or merely opening doors for chance. So, step out, break the shroud of secrecy, and start conversations about your idea. The journey might surprise you. Good luck!

Join us in inspiring 🚀

StartUp To ScaleUp Newsletter

Where 140k+ founders read my weekly newsletter offering tactical insights to start, scale, and fund their startup. Real advice from a 3x exited founder.