StartUp Founders: Cold-Emailing Investors Work (If You Put In The Work)

February 10, 2023 2 mins read

Many startup founders struggle with raising funds, especially if they do not have a network or savings to bootstrap their business. In this scenario, founders often have to rely on cold emails to reach out to potential angel investors.

The question on many founder’s minds is whether cold emails work when reaching out to investors. The answer is yes, they do, but only if you put in the work. There are numerous amazing stories of angel investors who responded to a cold email and executed. However, founders need to understand that they are lower down the ladder than people who come in with a referral or a network to money.

To succeed in getting the attention of potential angel investors through cold emails, founders need to plan and think carefully about how they will reach out to these investors. It is essential to have a hook that is strong enough to get the attention of potential investors and make them want to reply. One common mistake that founders make is trying to use templates or bots such as chatGPT to reach out to investors. This approach rarely works as investors are looking for personalized messages that show that you have done your homework and know what they are interested in.

Sending one email at a time to each angel investor and trying to get a response is a tedious process that requires a lot of patience and persistence. However, if founders are successful in getting a response, they need to ensure that they know their business flawlessly. Investors will ask tough questions, and founders must be able to answer them with confidence and accuracy.

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