Startup Founders: Focus on the Problem

Many aspiring entrepreneurs seemed more focused on the idea of being a startup founder than actually solving a problem. If you are in it for the glory, then let me tell you, you are in for a rude awakening.

As a founder, your primary goal should be to solve a problem and provide value to your customers. Of course, it’s natural to feel excited about being a CEO and creating a successful brand, but it should never be your only motivation. You should be passionate about the problem you are solving and be prepared to overcome every obstacle that comes your way.

If you are more obsessed with being in the public eye and constantly attending every event, investors can see right through it. It’s unsustainable and won’t help you in the long run. Your focus should be on building a valuable business and not just creating a flashy image.

A perfect example of a startup that focuses on solving problems instead of the glory is Tesla’s early days. The company’s founder, Elon Musk, is not afraid to get his hands dirty and work hard to achieve his vision. He once said, “I put in 100-hour weeks. So, by the time other people are just waking up, I have already been working for four hours.”