Module 3.2: Observability Stack (aka Measure, Infer & Judge)

Observability isn’t just about collecting data; it’s about using it to see your product through your users’ eyes to build a product they can’t live without.

The Observability Stack module empowers founders to establish a comprehensive observability framework that combines product analytics, user behavior insights, and key business metrics to enable data-driven decision making, product optimization, and growth.

What’s Inside:

1. Foundational: Establishing a baseline understanding of who your users are and where they come from.
2. Engagement: Gaining a clear understanding of user interactions within your app to optimize their experience.
3. Insights: Analyzing user behavior to uncover reasons for churn and identify opportunities for retention.
4. Personalization: Tailoring user experiences based on individual preferences and behaviors to drive engagement.
5. Innovation: Gaining a clear understanding of user interactions within your app to optimize their experience.

Download the Observability Stack module and start building a robust observability framework to understand your users, optimize engagement, and drive product innovation.

Access the Observability Stack workbook:

Why Founders Should Care:

• Worried about users abandoning their shopping carts or not engaging with new features?
• Struggling to understand why some users are churning at a higher rate than others?
• Need to connect the dots between user behavior, app performance, and business metrics to make informed decisions?

The Observability Stack module helps you:

1. Track user demographics, acquisition channels, and engagement to establish a baseline understanding of your users.
2. Analyze feature adoption, user journeys, and content performance to optimize key aspects of the user experience.
3. Monitor server response times, error rates, and resource usage to ensure a smooth and reliable app experience.

What You’ll Learn:

• How to track user demographics, acquisition channels, initial engagement, and key user actions to establish an effective targeting and optimization strategy.
• Techniques for analyzing feature adoption, user flows, and content interactions to uncover drop-off points and improvement areas.
• Methods for monitoring server performance, latency issues, and error rates to proactively address technical issues and ensure a seamless user experience.
• Strategies for conducting user segmentation, cohort analysis, churn analysis, and user surveys to gain deeper insights into user behavior and identify opportunities for retention.
• Approaches for personalizing onboarding, recommendations, messages, and engagement based on individual user preferences and behaviors.
• How to leverage user data, content features, and recommendations to create more engaging and tailored experiences that drive innovation.

By completing this module, you’ll gain the knowledge and tools to build a robust observability framework that helps you understand your users, optimize engagement, analyze churn, personalize experiences, and drive product innovation by combining actionable insights with judgement and customer conversations.