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Get instant access to the 50-Step Founder Playbook downloaded over 1M times
December Strategy: Four Weeks to Do Nine Weeks of Work
December is the most valuable month of the year. Learn how to close what can close, send your end-of-year update, align your team on Q1 priorities, show strategic gratitude, and turn your Q4 into Q1 advantage. Wanting it different doesn't make it different.
Founder Beliefs: First Belief - From 'I Can Do This' to the Fatal Ceiling
The very first belief every founder holds is 'I can do this,' unearned but required. Learn the taxonomy of founder beliefs, from Required to Fatal to Fraud, why 'I'm the only one who can do this' becomes your ceiling, and how to evolve past the founding version of yourself.
Founder Growth: The You Metric - Is Your Growth Rate Capping Your Startup?
Your startup's growth rate is capped by yours. Learn why AIB (Am I Better) matters more than MRR early on, how to measure founder evolution vs horizontal fluff, and why the founder's ceiling becomes the company's ceiling.
Third Variable: Why Startup Founders Misattribute Causation and Miss Root Causes
Fast. Confident. Wrong. Learn why startup founders misattribute causation, how the third variable problem causes you to burn cash and fire wrong people, and the root cause analysis framework to find what you ignored.
This Friday: Why Startup Founders Need Deadlines, Not More Time
The constraint should always be, you have until Friday. Learn why startup founders need deadlines over infinite time, how to prioritize ruthlessly, and why clock speed determines who wins.
Forward Deployed Engineers: How Startup Founders Absorb Friction to Drive Customer Success
That's not frictionless, it's friction-for-you-less. Learn how forward deployed engineers absorb customer friction to drive retention, why early-stage founders must think like FDEs, and how to turn unscalable work into competitive advantage.
Hard No: How Startup Founders Can Turn Rejection Into Signal
The most common word a founder ever hears is no. Learn how to handle startup rejection by turning every 'no' into signal, understanding the psychology of loss aversion, and metabolizing rejection into competitive advantage.
Customer Hostage: When Your First Customer Controls Your Startup
The line between early traction and early captivity is razor thin. Learn how to avoid the customer hostage trap where your first customers quietly control your startup roadmap and pricing.
Founder OS: The Memo to Build Your Founder Operating System
Founder OS isn't theory - it's your operating system for decisions, resilience, and leadership under uncertainty. This memo defines the rules and the practice.
Love the Fight: How Startup Founders Turn Chaos Into Leverage
Startup success requires more than grit. Learn how Amor Fati and loving the fight help founders turn chaos, setbacks, and external hits into leverage and momentum.
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