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Get instant access to the 50-Step Founder Playbook downloaded over 1M times
Forward Deployed Engineers: How Startup Founders Absorb Friction to Drive Customer Success
That's not frictionless, it's friction-for-you-less. Learn how forward deployed engineers absorb customer friction to drive retention, why early-stage founders must think like FDEs, and how to turn unscalable work into competitive advantage.
Hard No: How Startup Founders Can Turn Rejection Into Signal
The most common word a founder ever hears is no. Learn how to handle startup rejection by turning every 'no' into signal, understanding the psychology of loss aversion, and metabolizing rejection into competitive advantage.
Customer Hostage: When Your First Customer Controls Your Startup
The line between early traction and early captivity is razor thin. Learn how to avoid the customer hostage trap where your first customers quietly control your startup roadmap and pricing.
Founder OS: The Memo to Build Your Founder Operating System
Founder OS isn't theory - it's your operating system for decisions, resilience, and leadership under uncertainty. This memo defines the rules and the practice.
Love the Fight: How Startup Founders Turn Chaos Into Leverage
Startup success requires more than grit. Learn how Amor Fati and loving the fight help founders turn chaos, setbacks, and external hits into leverage and momentum.
Startup Nerves: Why Texting Your Network Beats Cold Outreach
Most founders don’t have a pipeline problem — they have a nerve problem. Learn why texting your contacts beats cold outreach and unlocks hidden growth.
Startup Founder Quit Decision: How to Know When to Walk Away
Should you quit your startup? This guide breaks down how founders decide whether to keep going or shut down, balancing resilience with reality.
No One Cares. Hurry Up: Startup Founder Decisiveness and Momentum
Startup founders succeed by deciding fast, shipping fast, and learning fast. Stop overthinking, avoid random work, and build momentum—because no one cares, hurry up.
Build the Toy: Why Weird Ideas Keep Founders Dangerous
This isn’t a ‘build faster’ memo—it’s permission to build weird things. Toys surface truth, keep founders sharp, and often become the roadmap.
Startup Depth and the Homicide Detective Test: Why Problem Mastery Wins
Great founders pass the homicide detective test. They don’t break under tough questions because their depth in the problem is undeniable.
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