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Get instant access to the 50-Step Founder Playbook downloaded over 1M times
Co-Founders: The Paradox of Higher Failure Risk and Escape Velocity
Co-founders increase your chance of failure. Fact. But they also increase your odds of escape velocity. It's a math problem—and here's why VCs demand them.
Reliably Wrong: When Consistent Data Leads to the Wrong Conclusions
Trust the consistency of what you're seeing but not the accuracy. Reliability and validity are unrelated—reliable doesn't mean right, it means the same wrong answer delivered on schedule.
Cause Problems: Why Founders Must Create 20% of Their Company's Chaos
If you're not directly causing at least 20% of the problems in your company, you're not taking enough risk. Your job isn't to prevent problems. It's to trade up for better ones.
Small Windows: Backcasting and Temporal Chunking for Founders
Decide the outcome, work backwards until the work becomes obvious. Break the year into windows small enough that you can't hide. Backcasting and temporal chunking for founders who want to actually ship.
Personal Velocity: Why Elite Founders Move Faster Than Everyone Else
For all your brilliance, vision, and manifesting, you are likely operating like a snail. Personal velocity is the game at early stage. Speed doesn't guarantee success, but lack of speed almost guarantees failure.
The Wedge: Why Buyers Buy When Not Buying Becomes Risky
At the end of any sales call, only one question matters: what became riskier for them if they didn't buy? Learn the mechanics and properties of a real wedge, from founder wedge to product, distribution, economic, and timing wedges.
Clarity Before Strategy: Seven Questions Every Founder Must Answer
Strategy is the application of clarity over time. Before your 2026 roadmap, answer seven fundamental questions about your business. If clarity is vague, strategy is by default vague.
December Strategy: Four Weeks to Do Nine Weeks of Work
December is the most valuable month of the year. Learn how to close what can close, send your end-of-year update, align your team on Q1 priorities, show strategic gratitude, and turn your Q4 into Q1 advantage. Wanting it different doesn't make it different.
Founder Beliefs: First Belief - From 'I Can Do This' to the Fatal Ceiling
The very first belief every founder holds is 'I can do this,' unearned but required. Learn the taxonomy of founder beliefs, from Required to Fatal to Fraud, why 'I'm the only one who can do this' becomes your ceiling, and how to evolve past the founding version of yourself.
Founder Growth: The You Metric - Is Your Growth Rate Capping Your Startup?
Your startup's growth rate is capped by yours. Learn why AIB (Am I Better) matters more than MRR early on, how to measure founder evolution vs horizontal fluff, and why the founder's ceiling becomes the company's ceiling.
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