StartUp Newsletter

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The Golden Rule
  • November 17, 2024
  • 2 mins read

StartUp Founders: One Rule

There is only one golden rule to startup success, a core principle: build a winning team; create value customers will pay for; execute fast and lean.
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Porters Five Forces
  • November 10, 2024
  • 3 mins read

StartUp Founders: Trump

Competition isn't just about rivalry, it's about all the forces shaping how you enter & compete in your market. This isn't theory. It's a playbook.
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Hero Stories
  • November 03, 2024
  • 3 mins read

StartUp Founders: Hero Stories

Startup culture is built on a lie: the myth that other founders are somehow better than you, know exactly what they’re doing, & execute flawlessly.
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The Dip
  • October 27, 2024
  • 5 mins read

StartUp Founders: The Dip.

There’s a part of the startup journey that’s brutal and rarely mentioned. The Dip. The exact opposite of the adrenaline, excitement & energy of Day 0.
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How you operate
  • October 20, 2024
  • 6 mins read

StartUp Founders: Conative Sabotage

The Conative Index - learn how founders who understand their natural tendencies & stop fighting against themselves are the ones who win.
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NPC Mode
  • October 13, 2024
  • 4 mins read

StartUp Founders: NPC Mode.

NPC thinking isn’t inherently bad. There’s a time to follow the script and a time to rewrite it. Your job is to work out which, when & where.
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Price Evolution
  • October 06, 2024
  • 5 mins read

StartUp Founders: Units Of Work

Startup Founder building a killer product? The irony: more automation, fewer seats sold ⬇️ Usage & Outcome-based pricing are coming.
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Assumption Detox
  • September 29, 2024
  • 5 mins read

StartUp Founders: Assumption Detox

Weeks or years into your journey, you still need the courage to continually return to 1st principles. Do your past assumptions still ring true today?
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Think Big, Work Small
  • September 22, 2024
  • 4 mins read

StartUp Founders: Think Big, Act Small

There are two types of founders: those who make things happen, and those who wonder what happened.
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Extreme Uncertainty
  • September 15, 2024
  • 4 mins read

StartUp Founders: Extreme Uncertainty

Extreme uncertainty is literally the MO of StartUp Founders. Make decisions that are hopefully on the righter side of right, praying for a hit.
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