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90% of Startups Fail.
Not because founders don't work hard—but because they build products nobody wants.
Startup Frameworks
Proven frameworks to help you validate your idea, find product-market fit, and scale your business.
Earn The Right
Speed without proof is startup suicide. Proof without speed is startup stall.
There Is No Money
Why Most Founders Fail to Raise: They Skip This Step
Extreme Uncertainty
When everything feels urgent, this is how to know what actually matters.
Build a winning team, create something people want and are willing to pay for, do it fast, keep it lean.
That's the whole playbook.
The Founder's Playbook
The complete guide to building a successful startup from scratch, based on real-world experience.
Starting A StartUp: Build Something People Want
Whether you're a first-time founder or an experienced entrepreneur tackling a new venture, this proven, incremental approach will provide you with a clear roadmap to navigating the early stages of your startup journey with confidence.
By earning the right to progress at each stage, you'll be better equipped to tackle challenges, seize opportunities, and achieve your entrepreneurial goals.
Practical Frameworks
50+ battle-tested frameworks to validate your idea, find product-market fit, and scale your business.
Real-World Examples
Case studies from successful startups that show you exactly how to apply these frameworks in practice.
Actionable Advice
Step-by-step guidance on how to implement each framework, with templates and worksheets included.
The difference between successful founders and everyone else isn't intelligence or luck—it's the ability to validate ideas before building them. That's what these frameworks teach you.
James Sinclair
Founder Coach & 3x Exited Founder
Weekly Insights
Join 140,000+ founders getting exclusive strategies, frameworks, and founder stories every Sunday.
Big Doors, Small Hinges: The Leverage Points That Drive Startup Growth
Success isn't built on heroic moments. It's built on a thousand small, high-leverage decisions made consistently that open big doors in your startup journey.
Why You Can't Spend Your Way to Product-Market Fit: A Guide for Startups
The harder you push a product no one wants, the more expensive the lesson. Learn why market fit is a pull problem, not a cash problem, and how to find it.
Building Beyond the AI Wrapper: From Interface to Market Owner
Don't fear the 'AI wrapper' label - but don't stay one. Learn the strategic evolution from wrapper to application layer to vertical AI SaaS your startup needs.
Latest Posts
Practical advice and insights to help you navigate your startup journey.
Startup Founder Equity Split: How to Get It Right Before It Breaks You
The tactical, founder-to-founder guide to splitting startup equity without regret.
How Startup Founders Use Reality Distortion Fields to Build the Impossible
Master the founder's superpower: reality distortion. Learn how to weaponize belief, reshape markets, and build what others call impossible.
AI Wrappers: The Fastest Way In, Not the Final Form
Why smart founders use AI wrappers to launch fast, learn fast, and then evolve.
James Sinclair
I'm James Sinclair, a 3x Exited Founder who now spends every day working with remarkable entrepreneurs at all stages.
I've helped hundreds of founders navigate the complex journey from idea to successful startup. My frameworks have been downloaded over 1 million times, and my weekly newsletter reaches over 140,000 founders around the world.
Ready to Build a Startup That Works?
Join 140,000+ founders getting the tactical edge to start, scale, and fund their companies.
Get instant access to the 50-Step Founder Playbook downloaded over 1M times