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The StartUp Playbook.

Every Sunday, my StartUp newsletter will introduce you to fresh perspectives, simple frameworks, innovative playbooks, and thought-provoking ideas, all designed to stimulate and help shape your thinking as a founder. I’ve taken three companies from idea to exit and everything in between. I know exactly how you feel.

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The StartUp Founders.

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You've made me question my approach, in a good way. I'm a better founder for it.

Rob J.

Your newsletter is the only one I actually forward to my team. It's our playbook now.

Hiroshi T.

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Sarah W.

Your response to my email was a game-changer. It's clear you're really invested in us.

Ahmed A.

The 'Right CEO' newsletter was a masterclass. Best read in my inbox, ever.

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A Game-Changer, Made Me Rethink All My Assumptions.

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The StartUp Newsletter.

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Founder Mode SUSU Post Thumbnail Social Preview

September 08, 2024
5 mins read

StartUp Founders: Beast (Founder) Mode

'Founder Mode' drives startup success. Learn from top entrepreneurs about maintaining control, leveraging vision, and building exceptional companies.

Hold the line SUSU Post Thumbnail Social Preview

September 01, 2024
4 mins read

StartUp Founders: Hold The Line

In-market? Decisions are based on facts AND intuition, not just gut feelings. Hold the line, adjust course, or f'it - strategically.

Traction x Fame SUSU Post Thumbnail Social Preview

August 25, 2024
3 mins read

StartUp Founders: Fame x Traction

Despite the predatory fundraising p*rn on your insta feed claiming you're funding ready & they can help. You likely aren't, can't & won't.

StartUp SaaS Pricing SUSU Post Thumbnail Social Preview

August 18, 2024
4 mins read

StartUp Founders: Pricing Complexity

Just get your first wave of customers in the door paying an equitable price, as quickly and simply as possible. No drama. Don't overthink it.

Product Led Growth SUSU Post Thumbnail Social Preview

August 11, 2024
4 mins read

StartUp Founders: Delayed Churn

Product-Led Growth motion without retention is like building sandcastles on the beach - epic, awesome, but gone by morning.

Chasing Product Market Fit SUSU Post Thumbnail Social Preview

August 04, 2024
4 mins read

StartUp Founders: PMF – Phantom Market Fit

Founders looking for PMF are never going to find it. At best, you'll catch a fleeting moment where everything aligns, until it doesn't.

Sales Pre Objections SUSU Post Thumbnail Social Preview

July 28, 2024
4 mins read

StartUp Founders: Silent Deal Killers

Your best prospects aren't saying no. They're not saying anything at all. Deals lost in the silence before you even get a chance to pitch.

Direct Sales SUSU Post Thumbnail Social Preview

July 21, 2024
3 mins read

StartUp Founders: Overnight Success

For founder-led direct sales to work, you need: your stage zero deck; a niche so specific its embarrassing; and the wisdom to know who will actually buy.

Market Awareness SUSU Post Thumbnail Social Preview

July 14, 2024
4 mins read

StartUp Founders: Awareness

You can't win a deal you're not in - so everything means nothing if people don't know you exist. This is your awareness playbook.

Founder Led Sales SUSU Post Thumbnail Social Preview

July 07, 2024
3 mins read

StartUp Founders: Founder-Led Sales

Founder-led sales is the most insane wizardry you'll ever manifest. How the hell do you convince someone to be your first customer?

James Sinclair

I’m James Sinclair, a 3x Exited Founder (Gaming, DTC, and B2B SaaS), raised over $50mm and now work closely with remarkable entrepreneurs at all stages, from idea to scale.

I collaborate with startups referred from VC firms, accelerators like YC & Techstars, to passionate lone wolf founders making magic happen every day.

Superpower

Transforming ideas into success, championing underrepresented talent.

Passion

Working with incredible founders to convert nothing to something.

Get exclusive access to a community of like-minded founders. Elevate your startup game with insider knowledge.

Bi-Weekly Office Hours: Your Startup Clinic

Twice a month, join interactive sessions to discuss anything that's stalling your startup journey. Get real-time advice to navigate through challenges.

Resource Vault: Tools for Every Milestone

Access a curated library of templates, guides, and resources tailored for each stage of your startup journey. It's your startup toolkit, supercharged.

Guest Masterclasses: Learn from the Pros

Special guest sessions featuring industry leaders, investors, and seasoned entrepreneurs. Gain insights you won't find anywhere else.

Book 1:1

Funding Fast-Track: Unlock Investor Networks

Get direct introductions to angel investors and VCs who are actively looking for opportunities. Plus, insider tips on crafting the perfect pitch.

Founder Accountability Groups: Stay on Track

Join small, focused groups of founders committed to mutual growth and accountability. Weekly check-ins to ensure you're hitting your goals.

In-Person Founder Meetups: Network, Unplugged

Step away from the screen and into real-world connections. In-person meetups hosted in various cities to foster deeper relationships and collaborations.

Book 1:1

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Hi, I'm James

The StartUp To ScaleUp Coach

The StartUp To ScaleUp Newsletter is a deep-dive into the world of startups, exploring the intricate dynamics of entrepreneurship, strategy, and market competition.

With insights ranging from theoretical concepts to practical business advice, it provides thought-provoking perspectives and actionable steps to help founders navigate their business journey.

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